With thousands of profiles scattered across a bunch of different platforms, you've got to stand out to be successful. That's why Lisa Hoehn started Profile Polish , a one-woman business that makes over online dating profiles to attract more matches.
Hoehn had had plenty of experience with online dating and had helped friends redo their profiles in the past. It wasn't until after a bad breakup, however, that she realized redoing profiles was something she could be doing professionally.
People needed someone to do this for them. Since launching Profile Polish a year ago, Hoehn's business has increased rapidly, and she now gets between 10 and 15 requests a week. The vast majority of her requests come from men, and they tend to be on major platforms like OkCupid and Match. Business Insider caught up with Hoehn to get some of her profile makeover tips. When you're writing your profile, it's important to remember this important lesson from your high school English class. Advertisement "If you say something like 'I'm really funny,' the person reading your profile really has no reason to believe you unless you a crack a few jokes somewhere," Hoehn said to Business Insider.
If you help people come to their own conclusion, it hits harder and is more memorable. But don't treat your profile like an autobiography. While things like your hometown and alma mater are certainly important, you may want to save all of the gritty details for the first date.
Turn negatives into positives. It's much easier to relate when you focus on the things you're passionate about. Advertisement "People really connect on things they do like, the commonalities," Hoehn said. Smiling in your profile picture will immediately make you seem more open and approachable. It's just not welcoming," Hoehn said. Just like in real life, a fellow online dater is more likely to engage with you when you're making direct eye contact. Try to match your photos to your interests.
If you're a triathlete, use a picture of you training or crossing the finish line. If you're really into art or museums, put up a photo of you with your favorite painting. Advertisement "It's good to show your life through your photos," Hoehn said. Change your profile picture every few weeks. Most people don't have that many photos of themselves that they like, so try asking your friends to snap some pictures while you're out. Online dating is different for everyone, but this is one rule Hoehn really encourages her clients to follow.