December 19, at Tickets on sale here! The company has hired individual employees in cities scattered across the U. Coffee Meets Bagel works to make the dating experience better for women using the platform. The office will be in the Westlake WeWork in Seattle for the time being and Kang said she expects it to grow, potentially opening a full office in the coming years.
Coffee Meets Bagel is a dating app, and Kang said its secret sauce is how it curates the dating experience. Its approach grew out of research she did while getting her MBA at Harvard — she studied how people make connections over social networks, specifically in the dating realm, and she found some interesting patterns.
The most obvious was the number of users, and particularly engaged users, on dating services: The vast majority are men. The numbers showed that creating a good user experience for women was a must for a new dating service. Coffee Meets Bagel was founded a few months later by the Kang sisters: Kang explained that women tend to prefer to have matches curated for them instead of sifting through lots of profiles and that men prefer the opposite, according to research on the industry.
To try to satisfy everyone, Coffee Meets Bagel sends up to six curated matches to women on the platform each day and up to 21 curated matches to men. Those numbers are tweaked slightly for LGBT users who may are interested in partners of the same sex.
And in heterosexual matches, women must make the first move to start an interaction. If we can attract and retain women, we can essentially enhance the experience for both genders. The online dating space is crowded, to say the least.
Coffee Meets Bagel is up against established players, like Match. That leaves the company up against established players like Match.
Single people, even millennials, say the still prefer to meet people offline rather than try to find a partner through a network or app. Kang is so optimistic, she envisions a time when people will get to know each other and even have their first few dates in a dating app or another online platform.
Clare McGrane is a GeekWire reporter who covers life sciences, biotechnology and general assignment technology stories, in addition to producing the GeekWire radio show and podcast. A graduate of the University of Washington, she is passionate about nonfiction storytelling, particularly stories about how science impacts our daily lives.
Reach her at clare geekwire.