Follow Dragons' Den is back, crushing dreams and tugging on our heart strings with a reimagined X Factor-style format where a decent sob story rather than talent is the key to success.
The programme, which has proved to be one of the BBC's most popular and longest-running reality TV shows, has now been on our screens for a decade. For ten years wannabe entrepreneurs have paraded their wares in front of the Dragons , flogged their pet burial packs, cardboard beach furniture and foreign driving gloves who knew?
But for many who have been chewed up and spat out by Peter Jones, Deborah Meaden and the gang over the years, it seems being a Dragons' Den reject doesn't always hold you back.
Undeterred by a panel of millionaires telling them their idea was rubbish, these tenacious businessmen and women refused to give up and have since been hugely successful. So who were they and where are they now? James Nash and his 'Cup-a-wine' James Nash's idea of a single-serve plastic glass of French wine with a tear-off lid was dismissed by the Dragons back in James Nash's cup-a-wine was taken on by Marks and Spencer 2.
But Pulfrey perservered with his product and the brush is now being sold all over the world, with celebrity fans said to include Victoria Beckham and Cara Delevigne.
Rob Law's Trunki Rob Law was famously humiliated on the show when Theo Paphitis pulled the handle of one of his colourful ride-on children's suitcases. But despite being rejected as 'worthless' by the Dragons, the Trunki took off after the show and Law managed to get them stocked at John Lewis. Rob Law's Trunki, which was ripped apart by the Dragons, is now used by children around the world 4. Rachel Lowe's Destination London board game Former cab driver Rachel Lowe entered the den in with an idea for a destination-themed board game, using her experience as a cabbie in the capital to invent a game based on London.
Her pitch was met with disdain from the panel, but since appearing on the show, Lowe's invention has expanded into a board game empire with a spin-off fashion brand called She Who Dares. Lowe was awarded an MBE in for services to business and promoting enterprise in schools and universities. Natalie Ellis's Road Refresher dog bowl Natalie Ellis pitched her no-spill dog bowl on the show in It's an on-the-go dog bowl with a floating plate inside which allows the dog to drink a small amount of water but restricts the flow.
The Dragons rejected Ellis, but her company, Prestige Pets , flourished and now sells its products in 42 countries.
But his idea for an online business selling food that has gone past its best before date is now making millions. Approved Food sells sweets, groceries and drinks that have hit their best before date. But best before dates are for things in your cupboard - your tins of soup, pasta, crisps. It's got nothing to do with the safety of that product.