Not only was writing a good, short, email message to prospects difficult — it felt familiar. Where had I felt this severe frustration in writing a really convincing AND brief message?
Then it dawned on me. When I tried to use dating apps. You may not immediately connect the dots between agonizing over email language and choosing which witty line to use on Tinder. And then parallels are pretty clear. The kids these days? Everything comes down to the ability to endear yourself to someone through something downloaded off the App Store ten minutes ago. These types of messages exhibit zero originality and communicate absolutely nothing about the sender. Did you really go to Antarctica?
So, how do you impress the recipient in such little space? Try not cramming too many separate ideas into one message. Focusing on the ultimate call-to-action is a good start.
Neither of those are qualities known to lead to romance. Effective email cadences are both art and science — and knowing the right frequency to send your personalized and just-the-right-length messages is a difference maker.
I understand that unsolicited email may be a nuisance. The same holds true when swapping messages with someone your age on your phone. Someone begging to go out on a date or apologizing for sending too many messages usually ends up stuck at home on Friday night. Dress for Success First impressions are important.
Emails with inconsistent formatting or typos abound are likely to turn off a recipient. Strong grammar and well-written sentences go a long way in establishing yourself as someone worthy of respect.
After all, why not put your best foot forward? The same applies to your dating apps. Use your best pictures. Only show your good side if you have to. Teapot that arm as far out as you want if you think it makes you look better.
You usually only get a few seconds to impress and leaving bullets in the chamber is only going to hurt your conversion rate. Timing IS Everything There are plenty of studies out there on the best time to send an email. Some say that Tuesday mornings are the best. Others will vouch for Monday afternoons. The same holds true when messaging that special someone. Avoid sending messages at 9pm on a Saturday. If you ever find yourself sitting at home alone writing crafty message to your matches on a Saturday night — put the phone down!
Know Your Audience This may be the most important of them all. It makes the recipient feel like significant time was spent on the message. Our customers routinely send us thank you emails whenever a Trigger leads them to a meeting. Why does that happen so often? Because those types of emails usually strike a chord with the recipient. Online dating is no different. Using what you can glean from their profile to create a more compelling message is a no-brainer when it comes to messaging others on apps.
Does this mean that email marketers are doing pretty well for themselves in the dating world? Will downloading a dating app lead to an increased response rate on your cold emails? Should older married email marketers be worried that millennials are going to take over the email marketing job market?
Nonetheless, the similarities between these two very different worlds are plentiful. Has Happened to Email Deliverability?