But Kim Kardashian has been left furious after clothing brand Old Navy used a lookalike in their new ad campaign. Perhaps adding to Kardashian's fury is the fact that the model and actress in the ad, Melissa Molinaro, is said to be currently dating year-old NFL player Bush. Kim Kardashian, left, is taking legal action over an Old Navy ad starring model Melissa Molinaro, right, who is rumoured to be dating Reggie Bush Molinaro's music video-inspired campaign for the company has become a web video viral hit.
In the video, Molinaro is the mirror image of Kim, with her hair and make-up styled to look just like the socialite. In the advertisement, Molinaro hair and make-up is styled almost identically to Kim's Kim filed her federal lawsuit against Old Navy in Los Angeles today, asserting that the company are using the double in order to make people believe she is associated with the label. She is suing the company for 'the unauthorised use of Kardashian's name, likeness, identity, and persona.
Molinaro even tries her hand at a signature Kim 'look over the shoulder' pose The reality star claims in the lawsuit, which was first reported by TMZ, that Old Navy is using Molinaro to 'evoke her identity and persona. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them,' her lawyer added.
Model and actress Molinaro is said to be currently dating year-old Bush, and her music video-inspired campaign for the company has become a web video viral hit Bootylicious: What do you think? Bush's rumoured new parter, however, thrilled about being compared to Kim. She is a beautiful woman That's an amazing compliment,' Molinaro recently told E!
The attention surrounding the year-old brunette is no doubt perfect PR for the aspiring pop star and actress. The exotic beauty is best known for being a competitor on the 'Pussycat Dolls Presents: Diddy's hit show 'Making The Band,' where she just missed out on becoming part of now defunct female group, Danity Kane. The couple split at the end of , but reunited a few months later. They dated again up until March , before finally calling it quits.
Kim has since moved on, and is set to marry NBA player Kris Humphries next month, in what will no doubt be a lavish ceremony. The reality star looked great in her ensemble, which she teamed with towering heels Preparations have extended well beyond purchasing a dress and a cake, with Kim hiring Dancing with the Stars professional Mark Ballas to tutor the couple personally for their first dance.
The pair got engaged in May after Kris proposed with a Old Navy declined to comment when contacted by the MailOnline.
Earlier Kim was spotted out and about in Los Angeles arriving at a studio with wet hair before leaving later with a finely coiffed mane Advertisement.