If a picture is worth a thousand words, how much is a video worth? So maybe it shouldn't surprise us that the next big thing in dating might be Match Every player in the game is, of course, busy searching for the next magic algorithm or mind-blowing feature that will give users a better way to sort through the masses and find the one. But it looks like good old-fashioned Match may have cracked the code. Yes, the OG dating site, which was founded back in gasp! It's definitely not regarded as the hip app of choice for thirsty millennials, but it does still have a sizable user base of people actively looking for love.
A wall full of successful matches in the Match office Image: The point, in a nutshell, is to give people a chance to convey who they really are — in their own voice. A focus on storytelling Match has been working over the last several quarters to perfect a proprietary tool that lets users stitch together short profile videos with minimal effort. A glimpse of what Stories will look like Image: You can look at pictures all day and chat deep into the night, but just a few seconds of someone talking can often tell you everything you need to know.
Seeing a video and hearing their voice is, I think, the holy grail in terms of figuring out your attraction. Yes, mailed on VHS tapes! If all goes according to plan, Match Stories should be an efficient way to convey what your life is like and what matters to you — "Here's me fishing with my brother," or "I love to travel and have been all over the world," or, even better, "Here are my seventeen beloved Pomeranians.
Are they a good storyteller? Are they off-puttingly taken with themselves or too reserved for your taste? While video has fast taken over the rest of the internet, dating apps have been slow to come on board. While video has fast taken over the rest of the internet — and social media, in particular — dating apps have been slow to come on board. People were happily swiping away, so why add something that was complicated and expensive and not necessarily in demand?
A new app sends you on a first date immediately. No swiping, no messaging allowed. Match is in many ways uniquely positioned to succeed where others have failed. They already have scale. And unlike Tinder which is owned by the same parent company as Match and other more casual apps, Match has a pretty dedicated community of people who are there looking exclusively for serious relationships. Match also has an existing infrastructure for moderating a massive amount of user-generated content, so throwing video into the mix will not be back-breaking amount of work.
Ginsberg at work with the Stories development team Image: Missed Connections , which matches you based on locations you've both frequented. Somewhere around 60 percent of users have opted into it since its debut in January, and Ginsberg has similarly high expectations for Stories. She says, "The best situation is that by the time people go on a date, it feels like a second date. Offering them a real way to read chemistry without having to invest the time and energy of actually meeting IRL could be enough to make them take a second look at the old standard.