The eHarmony attempt at launching a Match. Jazzed was questionable a bet that eHarmony had to make, even though they knew it would probably lose. Its not in their corporate DNA and brand to be like Match.
They did have some great people on the project, I hope they get reassigned somewhere in the org where they can do some good. The good news is few people have heard of Jazzed and its unlikely that the eHarmony brand will be tarnished by the demise of the service. Thats all I really heard about the service. Someone needs to pull the add mentioning Jazzed off the eHarmony site. Compare this to Ourtime, the new over dating site run by Match-owned People Media. Lets take a look at the underbelly and more complicated legal aspects of what happens when a dating site shuts down.
Any data associated with your account will be deleted shortly after the closure, provided that we may archive certain information for record keeping integrity, fraud prevention, enforcement of our terms, or to the extent it relates to a pending dispute. I think most people would agree that the Shut-down FAQ is unclear and fairly ominous.
Your account will be deleted shortly after the closure. How can you enforce terms after a site is shut down? What exactly is going to happen to my profile? Will the url remain active, or is it being sold to another company? Are they just taking the database offline? Merging free members in the eHarmony database? Selling profiles to competitors? By posting information or content to any profile pages, you automatically grant, and you represent and warrant that you have the right to grant, to Jazzed and its users, an irrevocable, perpetual, non-exclusive, fully-paid, worldwide license to use, reproduce, publicly perform, publicly display and distribute such information and content, and to prepare derivative works of, or incorporate into other works, such information and content, and to grant and authorize sub-licenses of the foregoing.
Sounds like they can do just about anything they want with your profile. What are these pending disputes? Probably billing arguments, just like at OurTime and any other dating site. Singles should read the Terms of Service payments section and review their credit card bill each and every month. Dating sites should stop with the BS billing practices. One does anything for an, ahem, the other does anything for a buck. In order to extract some final cash from members on their way out the door, eHarmony has a limited-time special offer for everyone?
I would love to see what the take rate on this offer is. I wonder how that is going?