May 02, The service, which Facebook had considered offering for over a decade and will launch soon, could help rebuild its popularity among younger consumers and make people visit the site more often, two key challenges for the business.
Facebook shares rose 1. Facebook users have been able to reveal their relationship status on the network since it first went live in February Zuckerberg said Facebook was building the dating service with an emphasis on privacy, a sensitive subject for people who use dating websites and for Facebook as the company reels from a scandal over its handling of personal information.
Dating profile Facebook said in January that at the end of time spent by users had fallen by about 50 million hours a day, after changes designed to reduce passive video watching and stem the spread of sensationalism. A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app. Pressing on it will take people to their dating profile if they have set one up. Potential matches will be recommended based on dating preferences, things in common and mutual friends, Facebook said in a statement.
The prototype was built around local, in-person events, allowing people to browse other attendees and send them messages. It will be launched soon, he added, without giving a specific date. Meeting partners on Facebook More details will be revealed over the next few months, Facebook Chief Product Officer Chris Cox said in a separate presentation.
Cox said he had been thinking about a Facebook dating feature since , when he joined the company about a year after its founding. The company began seriously considering adding a dating service in , when Mr.
Zuckerberg posted on his Facebook page a photo of a couple who had met on the network, Mr. Thousands of people responded to Mr. People will be able to start a conversation with a potential match by commenting on one of their photos, but for safety reasons that Cox did not specify, the conversations will be text-only, he said. Unsolicited nude photos are a recurring worry on dating services. Before building Facebook, Mr. Zuckerberg created a website called Facemash that allowed people to choose the more attractive of two women.
Zuckerberg, 33, has described the website as a school prank when he was young. Sign up to receive our newsletter in your inbox every day!