Business Insider met with her in London to hear her top tips for young professionals in the modern dating game. She's not a fan of swiping to find love, and has a simple philosophy: Nana Wereko-Brobby is a professional matchmaker and the founder of Social Concierge , an elite dating club which operates in London and New York.
She's also a dating columnist who has written for the "Millionaire Matchmaker" Patti Stanger, who has been called the "fairy godmother of love" for her reality show where she sets wealthy and successful people up on dates. Business Insider caught up with Wereko-Brobby at The Curtain, a trendy new private members' club in East London, where she shared her pearls of wisdom for "time poor" young professional singletons who are looking for a match.
Social Concierge The first thing Wereko-Brobby is clear about is that finding love is not easy and it takes real effort — if you want to see any results, that is. She's not a fan of swiping to find a date and, in fact, Social Concierge is one of the few apps where users don't have profiles and don't swipe.
Instead, the app puts on a series of events which are free to its members. Her philosophy is simple: Wereko-Brobby advises her clients to "qualify your buyer" by doing their homework before agreeing to a date. Don't do the whole three dates in one. Social Concierge "I always tell clients to peacock at parties," she said.
And what's more attractive than showing you can be bothered in life? This can be a coffee on your lunch break or even two dates in one evening, but she also suggests incorporating dates into your fitness regime.
The idea that you have to compromise your lifestyle in order to find the one is an outdated one. Social Concierge "I'm a massive fan of coffee dates that could lead to more," she told Business Insider. Now, city professionals are more perfectionist, the boozy lunch culture is dead, and we are more conscious of health, performance, and the cult of self-improvement — so it's no big thing to go sober.
It can be more deeply bonding, in fact. Social Concierge Whether or not to "Go Dutch" on a first date is so subjective that Wereko-Brobby conceded there are no hard rules.
You need to read the person and the situation and do what feels comfortable and fair," she said. If you got dinner and all is going well, they can get the drinks at the bar after. If the date went badly, split it.