Started in Paris, Happn integrates the real world with the virtual dating world. Time was when dating meant meeting someone at a coffee shop or local bar, or drawing on your courage to walk up to a stranger and getting to know him or her. Gone are those days for we now live in a world of swipe and decide.
The world has opened up to the possibility of no boundaries and our access seems seamless. Claire Certain How to find someone online Didier says: He started Happn with the idea of bringing the real world into the virtual dating world.
With the world today shrinking and yet the number of people looking to meet someone online growing, it seemed to be the right time to launch. An article in The Telegraph says Tinder has been downloaded over 40 million times globally since and the collective swipes on the profiles have been close to 1 billion times per day.
We believe is important for people to connect with each other. With Happn, the key work was how to bring integration between the digital and the real world? Happn, which claims to have over 35 million users around the world and operates in 50 major cities spread across 40 countries. It also had a big launch in Mumbai in April this year and roped Hrithik Roshan as their brand ambassador.
Using the unique combination of IPO lock and real-time location mapping, you see people around you when you open the Happn app.
Didier with Hrithik Roshan during the Mumbai launch Happn wants to ensure that people who have crossed paths in real life find a technology driven way of meeting each other. The team adds that currently they are signing up over a million users in a month and hope to touch 10 million by the end of the year.
If you take a Mumbai, Paris or New York, the density of people is higher, but everyone is busy. Meeting people you could connect with on a deeper level is much more challenging.
Whatever maybe your reasons, everyone is looking for love. The Happn team adds that this is true even for India. In a survey conducted in the country, they found that people find people to date through friends and family, work and online. Happn is free for women; men need to pay to send charms. The charms cost credits, available in packs of 10, 60, and This is a common concept in gaming — in-app purchasing. International dating apps like Tinder, OKCupid and Hinge also entered India, tweaking their marketing strategy to balance local values with global dating trends.
Finding love when you least expect it However, dating apps over the years have come under scrutiny regarding the kind of people who are on the platform and user safety.
Everything on the app is mutual. The settings are mutual too. Say a year-old man wants to meet a year-old woman. Claire adds that Happn also has a 24X7 client support team, which immediately looks into reports and claims and helps users in case they feel unsafe.