The broader editorial team was brought together from within the BBC, from print journalism and from some online sites. The BBC had previously created special websites marking the Budget , the Olympic Games , general election , and the death of Princess Diana in  , but nothing on the scale of the launch of the main site itself,  which required the development of a completely new production system, for which a team, led by Matthew Karas  was specially hired.
The site launched a set of semi-official RSS 0. Mike Smartt, who became editor in chief in , was later succeeded by Pete Clifton who was subsequently promoted to Head of BBC News Interactive and replaced by the previous editor Steve Herrmann in The new design, incorporating larger in-line videos within news articles and standardised font usage, was introduced as a first step to bringing the entire BBC website into line with its new style guidelines.
Internet users with IP addresses originating from the UK are served the UK edition, all others receive the international edition.
The international version contains advertising and an "Advertise With Us" link at the bottom. The previous seven days' top stories were formerly available through the Week at a Glance section of the website.
As well as pure news articles, the site also contains material to support BBC news, current affairs and factual programmes. Journalists including Nick Robinson and Kamal Ahmed use blogs to provide updates on current events and topics. Editors also provide entries within the "Editors' blog", giving explanations for editorial decisions as well as announcing new features or services.
Members of the public are also given the opportunity to comment on entries from journalists and editors. Prior to the adoption of the blog-style, BBC News Online also had a number of topic-specific columns written by BBC journalists, such as former education correspondent Mike Baker 's Mike Baker Weekly, and technology commentator Bill Thompson's bill board formerly bill blog.
Magazine[ edit ] The 'Magazine' is a section of BBC News Online that includes a number of articles that are not tied to a particular event or topic, unlike the other articles on the site. It usually includes the "Paper Monitor", which provides a commentary on the daily press in the United Kingdom.
During the day a series of caption competitions and oddities are added. On weekday evenings at around 5p. GMT, letters from readers, both serious and light-hearted, are published. Topics can be varied: Other favourite areas of discussion include the Flexicon , the gender of Paper Monitor or coming up with sardonic comments about previous letters.
On Friday evenings, ready for Saturday morning, an article called "10 things we didn't know last week" collates odd and interesting facts from the week's news. Readers are encouraged to send their own images depicting ten objects to accompany the facts; past examples have included 10 swans flying in formation and ten toes.
Since a redesign of the BBC News Online in September , the Magazine Monitor has followed a blog-style layout, rather than as a page updated over the week in a similar way to news articles. Comments are allowed, but not published, other than a selection in the daily letters. It contains an online digital library of news stories reported by the BBC on the Second World War and world events from the s to There are entries for every day of the year, many including video or audio reports which can be viewed online.
The stories are arranged by years, by themes, by witness accounts and by the correspondents reporting the stories. There is also a front page which updates daily with past events from that date. Previously the site had delivered online video content using embedded RealPlayer video in pop-up windows branded as the BBC News Player. From March the BBC began to gradually introduce embedded video using the EMP into individual news articles and onto the front page.
Mobile and text only versions[ edit ] Previously, in addition to the standard website with embedded video and audio, there was an XHTML version optimised for users on mobile devices. The app launched in , originally for the iPhone and iPad ,  followed by other providers. In January , it was redesigned to include the option to play video and further links within articles to others. As of 23 March , separate mobile and text only versions have been removed, and replaced with a "responsive web design", allowing the presentation of content to adjust automatically for a wide variety of screen sizes, from desktop computer to smartphones and tablet devices.
Criticism[ edit ] The site is primarily funded by the television licence , paid by all UK households owning a television set , and used to carry no advertising. Proposals to include advertising on the international version of the website were discussed by the BBC Trust in February , but were opposed by BBC journalists, who feared it would weaken public trust in the impartiality of the BBC.